Whats New With Boutique Hotel Resort Trends?

Boutique hotel resort trends have seen major changes recently due to the increasing booking demand. This is due to the fact that more and more people of late are opting for these hotels due to the personalized service offered by them. After all, when they are paying money, they feel good when they are pampered on their holidays or business trips. Boutique hotel resort trends have therefore seen a constant upward swing.

Chain hotels are still in demand. Albeit, trendy boutique hotel resorts are in vogue. So what’s the latest in boutique hotel resort trends? Well it’s a mixture of old and new. The hotel tries to tailor to every conceivable taste. Modern technology and a trip down memory lane.

The versatility of boutique hotels is another big element to their success. Boutique hotel resort trends have as their backbone, the ability to offer the customer little comforting products and services that appeal to the “spoil me” side in all of us.

The customized products and hotel atmosphere contributes to the exemplary standards that drive boutique hotel resort trends. What also establishes the hotels theme, is the surrounding locations.

If the hotel is situated in a busy urban location it can be assured of good business clubbed with quality service. Alternately, if it is located in a tourist spot which sees a lot of traffic there is a good chance of success again as seen in he boutique hotel resort trends.

After looking at boutique hotel resort trends it is apparent that being located in the hub of a city is very good for business. The modern traveler is keen to see the city and relax in the comfort of the boutique as well.

Another factor which plays a major role in the success of a boutique hotel according to boutique hotel resort trends is whether the location is attractive enough to obtain traffic during off seasons too. It is important to choose a location attracting maximum traffic most parts of the year, thereby ensuring maximum occupancy throughout the year.

So what else shows up in boutique hotel resort trends? Well, if the boutique offers individualized treatments and products for men and women, they create a lot of business for themselves. Maintaining the customers satisfaction is the key element here.

Boutique hotel resort trends also make it mandatory to market the service effectively. Doing this could be an important key to success. Important factors in this aspect are to see that the hotel gains maximum visibility through advertisements. One can even go in for affordable means of advertising but this has to be streamlined in the right direction to see that it is visible among targeted customers. Of course, keeping in tune with boutique hotel resort trends and making positive and progressive changes from time to time also plays a major role in the success of a boutique hotel.

Twitter for Hotels, Resorts and Destinations

Is there a real marketing opportunity for hotels, resorts and destinations in using Twitter? Twitter is social, so an individual has the option of following you or not. The interest to follow you will change from individual to individual. One might be interested in current information, while another one is planning a trip and a third individual is just looking for ideas. Expectations of what to find are probably very broad and the difference between individuals is even broader.

At the same time the reason why a hotel, a resort or a destination tweets, may vary too. Some may want to post news, others to post promotions and deals; some will use it as a Customer Service Center and others as a Cyber Concierge. In the end, Twitter is a communication channel for hotels, resorts and destinations. As the case with email, hotels, resorts and destinations have to be careful and not fall into the perception of individuals thinking your message is spam and un-follow your organization as a result.

Twitter is about sharing information. Quality, quantity, frequency and style are very important. Quality information is key to the success of your Twitter account. Add links, but be diverse. Do not only link to your own website and if possible measure the quality of your tweets by the number of clicks on the links. Quantity is important, but do not post one tweet after another. Space yourself, remember that you can schedule your tweets and create habits on the individuals following you. Your style needs to be personal, conversational and authentic.

Twitter is personal. Posting General Information is not the way to go; create personal connections and the communication becomes a lot more meaningful. Use your Twitter Network to take suggestions, make comments and engage individuals. There are millions of people using Twitter; you need to work as hard at your network as other people. Your hotel, resort or destination Twitter network has to include diversity, providing information and support for travelers and potential travelers. So build your network and start engaging individuals. Use re-tweets as an information tool and use the search option to find people interested in your destination, your resort or your hotel.

Tweet if:

You are interested in driving more traffic to your website; Google indexes Twitter feeds.
You like to plan; remember Twitter is social but at the end of the day it is a Marketing Tool for your hotel, resort or destination, so plan ahead your Twitter editorial schedule and link it to planned events, promotions, last minute deals, seasons, entertainment, celebrities, public relations, etc.
You are consistent; your Twitter account is another integral part of your brand. Have your logo visible, your complete website address, use your brand graphics as background. Build your brand.
You can dedicate and schedule yourself; tweet at different times throughout the day, remember you can schedule your tweets, and make sure you tweet at times of the day that are relevant to your followers.
You are willing to follow competitors and your followers; it’s the best way to find out what your competitors are doing and what your followers are looking for.
You want to engage with the individuals that are following you; don’t be a broadcaster, leave that to newspapers, magazines and journalists. Be pro-active and provide rich and engaging content.
You are willing to have fun; show your inner-self.

It is very important to take into consideration the following points:

It’s good practice and a must for hotels, resorts and destinations to use the auto-welcome tool. It shows you care.
Tweet using targeted keywords.
Use pictures and website URL’s.
Learn about Twitter etiquette.

Resort Creative Solutions helps hotel & resort developers and travel destinations retool under-performing marketing programs to accelerate sales performance. We build brands. We make relationships. And emotionally connect them in engaging, entertaining and interactive ways. It’s quite simple and profitable.

The Importance of Blogs for Hotels, Resorts and Destinations

Blogging has gone from a cool idea to a very useful and important Marketing Tool; it’s probably the fastest growing communication tool in today’s social networking world. Starting a blog can help your Hotel, Resort or Destination accomplish two very important things: Search Visibility and Followers. If you are serious about succeeding on line, start a blog!

Blogs are the foundation of well-planned online marketing campaigns. It collects information and distributes content to other networks. It’s very powerful in the Social Networking World. Very few people care about who the blogger is. Readers care more about the content, the solutions, ideas and experiences they find while reading them.

As a Hotel, Resort or Destination you should involve a wide range of employees in the blogging process. This group of people will share different points of view from different areas of your hotel or your location. The more content, the more pages and the more pages, the more likely that Search Engines will land on your blog.

Most blog traffic comes from first-time readers. This is a great opportunity for your Hotel, Resort or Destination to turn a new follower into a long-term follower! Every page in your blog should have it’s own personality and should be treated as a ‘Home Page’. Always offer options for people to return and follow you.

If you doubt the value of blogs, just add up the amount of clicks and the cost associated with them in a ‘Pay-Per-Click campaign’ to engage a new follower.

It’s a smart idea to have a blogging plan. Just like a magazine, you need an editorial calendar to give structure to your content mix and provide consistency for your readers.

A blogging editorial calendar can be done in a multiple of different ways, just make one. Use whatever you feel most comfortable with; an excel sheet, a scheduling tool, a piece of paper, an agenda or any method that you and your team can follow.

Your blog should be divided into sections and topics. Your editorial calendar should also have the same divisions. Include information and detail as needed that will get you and your team writing.

Make time for interviews and research and include them in your editorial calendar. Don’t be late; your blog needs to be consistent and on time. Make sure everyone is available for the interview. It’s also important to know before hand the topics that are going to be discussed.

If you create an editorial calendar at least two months in advance, you will have enough time for changes as well as to take care of unscheduled issues. Set goals and deadlines for you and your team, everyone has to be synchronized and working on time.

Brainstorming is a very important part of blogging. The content has to be interesting; there has to be a mix in what you want and need to include. A Hotel cannot only blog about it rooms and restaurants it also needs to blog about the Destination, How to get there, special events happening in the community. The destination should also blog about the Hotels, their achievements, etc.

It’s important to establish the frequency of each content type. A Resort might want to interview one staff member per week, but maybe a Destination wants to make a case study of a Resort once a month.

Your editorial calendar should include titles for each day, at least for the next 30 days. Remember that last minute deals happen, breaking news takes place or certain stories that needs to be published as they happen; also leave space in your calendar for specials. Remember to be flexible and let your calendar be flexible as well.

Resort Creative Solutions helps hotel & resort developers and travel destinations retool under-performing marketing programs to accelerate sales performance. We build brands. We make relationships. And emotionally connect them in engaging, entertaining and interactive ways. It’s quite simple and profitable.

Hotel Managed Resorts – The Key to Overseas Property Investment.

There are a number of overseas property investments that are managed by successful hoteliers on completion, we have been overwhelmed by the stringent regulations that these hotel companies put in place prior to completion.

For most overseas developers, the pinnacle of success is being able to sign up a world renowned hotel operator to take over the day to day running of your development.

Many developers try and fail, taken back by the sheer level of attention to detail the hotel operators need developers to adhere to.

On average a hotel operated development would need:

Higher specification
Much more amenities i.e. public space, leisure facilities
Higher standard of customer service
Bigger room sizes
Larger patio’s or balconies
Better site locations
Regimented time scales regards completion

Many investors are put off investing overseas by the unknown, lacking the know how to conduct the desired level of due diligence on their chosen development.

If a developer signs up with a 5* hotel operator the finishing must be exactly that….5*!

If investors have any reluctance in investing in an opportunity where a hotel operator is included, take a look at their other hotels, this is the standard that they must maintain.

For instance, the hotel operator in talks with The Resort Group on Dunas Beach Resort is called Sol Melia. Sol Melia is the largest hotel resort operator in the world with over 120,000 hits on their reservation systems per day!

Dunas Beach will be part of their Melia package meaning 5* plus, so for an understanding of the finish needed take a look at their other hotels in the Melia package.

It may be in the best interest of a developer to cut corners and save money but I can assure you that there is no way that a 5* hotel operator would accept this.

Most developers also retain an interest in the commercial elements of each site they build, making the very best development possible is the only way to drive people to the development there by making money on the commercial sales.

Many investors may know all of these points but I think they are worth focusing on to alleviate some skepticism that goes with a lot of overseas developments.

All-Inclusive Hotels – Is it For Everyone?

Before All-Inclusive hotels became so popular, I offered it to one of my clients who refused. She said I would not eat and drink enough to make it a savings for me. On her return, when I called to ask how things went, she said “I should have listened to you, it cost be a lot more than if I had purchased the all-inclusive.

The popularity of staying at a all-inclusive hotel/resort, caught on slowly, but picked up steam as more and more people asked for it.

Hotels/Resorts also slowly began offering this, first as an option, then as the policy of their property. Now, the all-inclusive concept has spread through Mexico, the Caribbean and many other destinations.

Not all, all -inclusive’s, offer the same thing. Some include, meals, non-alcoholic drinks and non-motorized water sports, others include this as well as beer and wine. The true all-inclusive includes

Meals -buffet breakfast, lunch and dinner, snacks during the day which can be around the pool, at the beach or in your room. Different restaurants, offering a variety of cuisine, available to everyone.

Drinks – water, sodas, beverage, tea, coffee, alcoholic – including beer, wine and liquor. A mini-bar in the rooms whose contents are included, and some resorts have liquor dispensers set up in the rooms, so you can make your own.

Activities – scuba, windsurf, banana boats, catamarans,kayaks, diving (must be certified), Pool and beach games, Gym.

unlimited lounge chairs both at the pool and on the beach.

Entertainment – music for dancing, local performers, large screen outdoor movies, special events.

Transfers to and from the airports, supervised children’s clubs, separated by age groups, with special programs for the kids. Gratuities.

Hotels that do not offer all-inclusive option usually charge for almost everything you do while staying there.

Meals are available in the restaurant – for an additional charge. All drinks, including water is a charge, the mini-bars contents are charged to the room if you take anything from it. Entertainment is seldom offered and if it is there is a charge. Some hotels charge a fee for the beach and pool lounges. Getting from the airport to the hotel is on your own at your own expense.

To compare, presently there is a hotel in Cancun,all-inclusive, offering a discount of 449.00 per person for 3 nights with kids- 12 years and under – stay free, which means they get all the inclusions without paying.

Another hotel in Cancun, not all-inclusive, is offering 269.00 per person for 3 nights including transfers, there is no free for the kids. The difference for one person is 180.00 for a 3-day stay, giving them 60.00 per day for food, drinks -alcoholic and non-alcoholic, water and use of the non-motorized watersports equipments. Minimum buffet breakfast is about 15 dollars, lunch can cost another 15 dollars and dinner about 25.00 depending on your choice. This leaves about 5.00 for the other charges, and if there are kids you will have to add their cost to the bill.

Do the math before you make a decision, check out what is offered, both all-inclusive and non-inclusive, at the destination you want to go to, then make your choice.

Hotels and Resorts – Don’t Let the Bed Bugs Bite When You Travel on Vacation

Even the best luxurious five-star hotels and resorts can occasionally get an infestation of bed bugs. This is sometimes unavoidable because many hundreds, or even thousands of travelers and tourists can be staying at a hotel or resort at any given time. These little blood sucking critters can easily hitch a ride on unsuspecting travelers or hide in their luggage. Hotel and resort managers are very aware of this problem and do their best to prevent this from happening.

What do these pests look like?

Bedbugs are very tiny, flat, wingless bugs. Their size can vary from a head of a pin to about
one-quarter of an inch in length when fully mature. They have an oval shape and look like small watermelon seeds. Their color can vary from a translucent yellow to a dark reddish brown. If they have just dined on a person’s blood they may appear dark brown or black in color.

How easy are they to detect?

Most travelers are not aware of bedbugs until they see the red bite marks on their bodies and start scratching their itchy wounds. Bed bugs can be extremely difficult to find if the infestation is light. Their eggs are very tiny and about the size of a grains of rice which are even harder to see. To make matters worse they tend to be nocturnal so they are waking up and looking for a blood breakfast when most vacationers are going to sleeping.

When you check into your room it is advisable to roll the bed sheets, blankets and comforters all the way down to see if you can find any bed bugs. A tell tale sign that they are there are dark fecal spots or drops of dried blood on the linen, pillowcases, or in the seams around the mattress or box springs. You may also find what appear to be shells of bed bugs which are in fact the skins that they shed as they mature. If you find any sign of their presence, call down to the front desk and ask for another room. You may be able to get a discount on your room for the upsetting experience and inconvenience.

However, bed bugs do not reflect on the cleanliness of hotels and resorts. These insects do not eat crumbs or dirt, or anything we may associate with unsanitary hotel room conditions. They only feed on blood.

In terms of a vacationer’s health, current research indicates that these insects do not appear to spread disease even though they can harbor well over twenty-five different pathogens.

Not everybody gets bitten by bed bugs. Sometimes, if there are two travelers sleeping in the same bed, only one may get bitten. However, bed bugs do not discriminate. Given a chance they will gladly dine on anyone’s blood. Bed bugs are attracted to the heat of our bodies and the carbon dioxide that we exhale when we breathe. They also release chemicals to attract and find each other. These night crawlers move fast and are excellent climbers. They can quietly tag along in a traveler’s luggage or on their clothes.

What can you do to avoid these pests when traveling on your holidays?

Unfortunately, apart from checking the bed linen, mattress, box springs, bed frames, behind the bed’s headboard, any upholstered furniture, and along the baseboards in your room, that’s about all you can do.

Bed bugs are a universal problem and can be found in motels, hostels, bed and breakfasts, hotels, pod hotels, resorts, hospitals, airplanes, trains, buses, cabs, cruise ships, etc. These little blood suckers can be found near any readily available sources of blood, like tired travelers. Bed bugs can even hitch a ride home with you, turning your home sweet home into a living hell.

What can you do to get rid of bed bugs?

You should leave the job to a professional pest control company as these pests are very difficult to get rid of. It’s expensive and can take time treating an infestation of bed bugs which usually involves using steam and pesticides. This process may have to be repeated a number of times before the very hot steam and pesticides kill all of them. Keep in mind that the insects must come into direct contact with the hot steam and pesticides for these tactics to be totally effective.

As far as your home is concerned, prevention is a lot easier and far less costly than the cure. In your home, you do not have to throw your mattress and box springs out. You can easily cover your mattress and box springs with zippered plastic coverings which will prevent bedbugs from hiding in the cracks and crevices of your mattress. There are also zippered plastic protectors that are just as effective for your pillows. This will prevent any possible bedbugs that are inside from getting out. At the same time it will prevent any new infestations from getting in, thus eliminating the bed as a problem. However, this is only one part of the solution. You will still need to apply steam and pesticides to any areas of the home where they could be hiding.

Online Luxury Hotels & Resort

Hotels and resorts are two terms which have an importance in travel and tourism. Can you think where you will stay when you will go to some place where you have not gone at any time and are completely new for you? Let me tell you one more thing that it is not so easy to find a better hotel which cost the least in the city about which you know nothing. Hence you will have to be extra cautious while you decide to hire some hotel which according to you is the best hotel.

Some of the major issues as far as the online reservation of hotels and resorts is concerned are as follows:

1. The first thing which you will have to keep in mind is the class. If you are a common person then it is quite sure that you will not be able to hire a room which is a business class room. Hence prepare your budget and then go for the online booking. You should keep in mind that once you do the online payment then your money will not be refunded. Hence you should make sure that you are quite final about your decision.

2. The second thing which you will have to keep in mind is that you will have to decide that, is the hotel which you have selected provides the online reservation or not? If it is not providing the online reservation then it is well and good. However if it is do providing the online reservation facility then your works starts now.

3. When you will click at the online reservation button of any hotels site, then you will see one form. Let me tell you that you will be asked to fill various text boxes. All of them will require you to pay some information or the other.

4. The most important part of the form is the luxury section. You might feel that some hotel is providing you the room at around $45. But you should keep in mind that the cost of the hotel room can increase if you choose some luxuries while filling the form. Hence you will have to decide that which luxury you can afford.

5. The next thing which you will have to keep in mind is that you will have to decide that in which part of the city you want the hotel to be placed. It is quite obvious that if you are a businessman then you will definitely want your hotel to be situated near the airport or the railway station.

These are some of the tips regarding filling the online reservation form of any hotel or resort. Let me also tell you that you will definitely find these tips to be quite useful.

The Importance of Rich Media For the Hotel & Resort Industry

If you are a hotel industry professional then you probably know the importance of Internet marketing in regards to achieving sales goals and high online conversion rates. There are many pieces to this puzzle, but the purpose of this article is to focus on one very important piece that is often overlooked by hotel general managers, management companies, and sales managers alike. That piece of the puzzle is online rich media.

Online rich media can mean many different things to hoteliers and to potential guests. Rich media can be a 360 degree interactive virtual tour. It can be a web-based streaming video that is able to be shared with others. It can be an interactive Flash presentation or application. It can also be an interactive photo slideshow. Rich media can be downloaded to a user’s computer, presented on a CD or DVD, and/or distributed and viewed via the Internet. The main point here is that rich media engages people and puts them in control of the content that they are viewing.

In the hotel industry, rich media allows potential guests to immerse themselves in a property prior to actually booking a reservation. It allows people to educate themselves and make informed decisions before actually pulling out their credit cards to book a stay at a hotel or resort. Needless to say, the rich media that is produced for a property must accurately reflect what the property actually has to offer. How many times have you gone online to book a hotel room and were presented with outdated photos and virtual tours that paint a horrible picture of the property, only to find out later that the property has recently been fully remodeled with new bedding, flat screen televisions, landscaping and other amenities? That property is cutting their selves short and losing business. Or even worse, have you ever been presented with generalized media that does not accurately reflect the actual property that you are booking a room with. You arrive for check-in and are astonished by the poor condition of the hotel and the room you are about to stay in. You tell the manager, “This isn’t the same place I saw online!” The importance of rich media in a hotel’s overall marketing plan cannot be stressed enough. Keeping this media current is very important.

According to recent industry statistics, over half of all Internet users have taken virtual tours and the numbers are increasing daily. Millions of people view hotel virtual tours, hotel videos, hotel photo slideshows, and hotel photos online each and every single day! At the end of 2007, approximately 300 million people were surfing the Internet over a broadband connection, opening up an extremely large audience that can experience rich media without waiting a long time for the content to download. Hoteliers must realize the value of rich media content and the influence it has on its potential guests’ decision making. Hoteliers need to provide high quality content to the ever-increasing population of broadband Internet users in order to compete in the current marketplace.

Inflation, war, high fuel costs, and airlines that nickel-and-dime their passengers are all working against the hospitality industry. According to the Travel Industry Association, “The July Travel Price Index, TPI, rose 9.4 percent compared to July 2007. Gasoline prices increased 0.7 percent from June and jumped 38.3 percent from one year ago. Lodging prices were down 0.2 percent compared to July 2007 and increased 3.1 percent from last month. Airfares increased 19.9 percent against twelve months earlier and rose 2.1 percent from previous month. The Consumer Price Index, or CPI-U, was up 5.6 percent from July 2007.”

People are just not travelling as much as they used to. Family vacations are being reduced from multi-week trips across the country to simple one day visits to the local parks and attractions. Times are tough, and so is the competition in the hotel business! Simply stated… the hotels and resorts that invest in high-quality virtual tours, photography and other rich media will have the competitive edge over properties that do not. They will see higher conversion rates and will retain more repeat visitors. They will build loyalty and trust with their guests by providing accurate visual content that helps them make more informed decisions.

Indian Tourism – Adventure Tour in India, Hotels & Resort Booking in India

Blessed with mist clad mountain ranges, deep blue seas, enigmatic deserts, golden beaches, emerald green valleys, palm fringed backwaters on the one hand and unique art forms, exciting fairs and festivals, interesting pilgrim centres, exclusive heritage sites, royal forts, majestic monuments, architectural marvels and exotic flora and fauna on the other, this legendary land is unique in all aspects – it is no wonder that India has emerged as one among the Top Five Tourist Hotspots of the world, with a tremendous increase in tourist traffic all through the year.

Discover and explore this wonderful peninsular subcontinent that is India, the land that projects Unity in Diversity – surrounded by the grand snow capped Himalayan ranges in the North, the spectacular coastline offered by the Arabian Sea in the West, the vast Bay of Bengal in the East, and the awesome Indian Ocean in the South..

When you visit India make sure to book yourself on a tour package so that you won’t have to worry about organizing everything by yourself. You can find a number of tour operators in India who provide escorted package tours. If not interested in tour package than be sure to book a hotel or resort in advance. Their are numerous web based tour operators & travel agents who will book hotels & resort for you.

Dolmaar tours is working in the field of tourism and adventure sports since year-1994, Dolmaar with its huge network provides excellent trek & tour packages for all parts of the country, especially for uttarakhand state. You can also book trekking, paragliding, rafting, skiing & rock climbing tour packages for the most exotic destinations of India. With its excellent adventure sports programs, guides, resorts, camping sites, and sports venues Dolmaar promises to make your holidays in India exhilarating and unforgettable.

When you are on your trip to India make sure that you book your tour package with the right tour operator so that you can enjoy the entire trip.

What to Look for in a Luxury Hotel Resort

Planning your next vacation can be almost as much fun as actually going on your trip, and this is even more true if you plan to stay at a luxury hotel resort. You can spend hours upon hours ogling the incredible photos that hotel websites have on display. Each hotel seems to offer a different ambiance that can really set the mood for your getaway, and this can run the gamut from historically elegant and traditional to retro chic and even ultra-modern. While it is easy to get lost in the website photos and spend hours dreaming about all of the possibilities for your vacation, you also want to approach selecting your destination from a more realistic perspective, too.

There are some things you should consider when searching for a luxury hotel resort. First, consider the amenities available to you on-site such as dining options, swimming pools, spas, golf courses, water sports activities, and more. Also consider how you plan to spend your time on your vacation. In most cases, you likely will not be spending your entire vacation at the resort, but instead will want to get out and about to see the local sights. You may want to choose a hotel that offers proximity to local attractions, nightlife, outdoor recreation, and more. It may be a benefit to many travelers to have an on-site tour desk or tour pick-up available as well.

Each of these features can really make or break how enjoyable your getaway is. You certainly will enjoy the incredible ambiance and beautiful décor of any luxury hotel resort that you choose, but having on-site amenities as well as easy access to off-site activities and attractions are equally important. You may have fun for a day or two at a resort that has pretty guest rooms and great scenery, but for a truly memorable experience, you will want to keep these tips in mind as you select your accommodations.